The Pink Whisk Guide to Cake Making

Brilliant Baking Step-by-Step

By Ruth Clemens
9781446302798
£12.99, hardback
David & Charles

Ruth Clemens, finalist on The Great British Bake Off, shows, through clear step-by-step photography, how to bake successfully, whatever the occasion. Divided into three technique sections: Creaming Methods, Whisked cakes and Melting Methods, you can learn how to bake impressive celebration centerpieces, party cakes, birthday treats or just feed your family a delicious dessert. Each recipe will be detailed with techniques, hints, timings, shortcuts and cheats, plus all the essential information needed to you to maximise your creativity, and prove that baking is achievable and fun.

Sewing For Kids

Easy Projects to Sew at Home

By Alice Butcher and Ginny Farquhar
9781446302606
£9.99, hardback
David & Charles

An exciting collection of easy sewing projects for children aged 5–11, including toys, decorations and accessories that kids will really love to make. Your children will have great fun learning important sewing techniques with simple instructions written just for them, and can make loads of exciting things from character softees and puppets, to patchwork balls, blankets, games, masks, and more. Includes all the templates and techniques you need to get sewing with a gorgeous, nostalgic design style just like the craft books you loved when you were a kid!

Character Cake Toppers

Over 65 designs for sugar fondant models

By Maisie Parrish
9781446302729
£14.99, paperback
David & Charles

Over 65 fun ideas for sugar characters fondant cake topper designs, from Maisie Parrish, author of the bestselling Fun & Original series. Whether it’s a pirate with his treasure chest and parrot, or a kitten with a comfy cushion and a ball of yarn to play with, each cake topper design has three unique features for readers to make – these can be used individually or mixed and matched with different designs to create unique cake toppers!

I Love Cross Stitch Series

By Various Authors
£6.99, paperback
David & Charles

The I Love Cross Stitch series features designs from some of the world’s bestselling cross stitch authors: Sue Cook, Claire Crompton, Maria Diaz, Joan Elliott, Lucie Heaton, Ursula Michael, Caroline Palmer, Helen Philipps, Joanne Sanderson, Gillian Souter, Lesley Teare, Carol Thornton, Shirley Toogood and Jo Verso.

Quilt Essentials Series

by Various Authors
9781446303481
£6.99, paperback
David & Charles

11 Quick & Easy Quilting Patterns
Authors include Lin Clemens (The Quilter’s Bible), Marion Elliot and Tacha Bruecher from Fat Quarterly.

11 projects provides fantastic value at this price point
A range of quick and easy projects for the home
Effective but easy-to-follow designs for inexperienced quilters
All projects are either Beginner, Easy or Intermediate

9 Classic Quilt Blocks

9 block designs to quilt as you go

by Lynne Edwards
9781446303498
£6.99, paperback
David & Charles

Classic Quilt Blocks, 9 block designs to quilt as you go includes step by step instructions for classic quilting blocks and boasts full-sized templates for paper piecing and appliqué designs.

Japanese Style
By Susan Briscoe
9781446303504
£6.99, paperback
David & Charles

Quilters will love this collection of Japanese style quilting projects by Susan Briscoe. Includes step instructions for creating Japanese style
quilting projects including throws, cushions and quilts. The projects feature traditional Japanese techniques, designs and fabrics.

Acrylic Solutions

Exploring Mixed Media Layer by Layer

By Chris Cozen & Julie Prichard
9781440321122
£19.99, Spiral bound
North Light Books

This book teaches composition, form, layering, lots of techniques and interesting ways to help incorporate abstract shapes into artwork. Suitable for both beginners and more experienced artists.

Acrylic Techniques in Mixed Media

Layer, Scribble, Stencil, Stamp

By Roxanne Padgett
9781440321429
£16.99, paperback
North Light Books

More than 20 step-by-step technique demonstrations and 8 full project demonstrations show how vibrant design, striking marks and dynamic colour combinations can be easily attained by anyone.

Watercolor Unleashed

New Directions for Traditional Painting techniques

By Julie Gilbert Pollard
9781440320880
£16.99, paperback
North Light Books

Put the fun and spontaneity back into watercolour painting with easy, forgiving techniques that mean fewer mistakes.

New in Paperback!

Life Drawing

How to Portray the Figure with Accuracy and Expression

By Robert Barrett
9781440325229
£17.99, paperback
North Light Books

Barrett shows you all the techniques and tips you need to know to draw the human figure from life, an important skill for all artists who want to portray believable people in their artwork.

The Digital Creatives Survival Guide

Everything You Need for a Successful Career in Web, App, Multimedia and broadcast Design

By Paul Wyatt
9781440318481
£27.99, hardback
How Design Books

Practical career advice for staying marketable and “future-proof” as a digital creative. Deconstructs 20 creative campaigns with tips from the designers who created them.

You’ve Got a Book in You

A Stress-Free Guide to Writing the Book of Your dreams

By Elizabeth Sims
9781599635545
£13.99, paperback
Writer’s Digest Books

A unique approach to writing, namely that writing itself is fundamentally easy—it’s the worry that gets in the way and by freeing yourself from worry, your ideas will pour onto the page. It will help readers convey the heart of their story plainly and truly, since often what makes a story personal and special gets lost in the way novices try to express it. In addition, this book helps readers to decide whether their book should be fiction or non-fiction. This is a step beginners often need help with and most writing guides miss.

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How to Start a Creative Business

The jargon-free guide for creative entrepreneurs

By Doug Richards
9781446302736
£14,99, paperback
David & Charles

4 years ago Doug Richards started School for Startups through which he has educated over 12,000 startups on the skills required to be successful. Last year Doug started School for Creative Startups with the sole remit of teaching creative people how to turn their creative hobbies into sustainable lifestyle businesses.

http://www.schoolforcreativestartups.co.uk

Pretty Patchwork Gifts

Over 25 simple sewing projects combining patchwork, applique and embroidery

By Helen Philipps
9781446302132
£14.99, paperback with flaps
David & Charles

New from bestselling author Helen Philipps comes a gorgeous collection of over 25 handmade patchwork and sewing projects that are simple to make but inspiring, with lots of extra design ideas. Beautiful projects in fresh, contemporary colourways from small decorative items such as brooches, corsages and purses, up to larger scale items such as bags, cushions and soft toys. With easy-to-follow instructions, gorgeous colour photos and delightful illustrations throughout.

Stitched Safari

18 Adorable animals to make with felt

By Tomomi Maeda
9781446302651
£15.99, paperback
David & Charles

Create all of your favourite pets and animals from around the world! Simple step-by-step instructions make it quick and easy to make miniature animals with felt. From elephants and polar bears to cats and sheep, these adorable projects are perfect for all ages! All you need is some colourful felt, a handful of stuffing and a few simple stitches to get started.

Bake Me I’m Yours… Push Pop Cakes

Fun designs and recipes for 40 push pop cakes

By Katie Deacon
9781446303061
£9.99, hardback
David & Charles

40 Fun push pop designs that make great use of colour, simple sugarcraft decoration and flavour combinations for a wide range of push pop cakes for any occasion. These cakes are the next big cake decorating craze after Cake Pops.

An Illustrated Journey

Inspiration from the Private Art Journals of Traveling Artists, Illustrators and Designers

By Danny Gregory
9781440320255
£16.99, paperback
How Design Books

An Illustrated Journey is a rich and varied collection of pages from the illustrated travel journals of artists and travelers around the world. The trend for Illustrated journaling had been gathering practitioners and fans over the past few years as evidenced by the interest in sites like Urban Sketchers and the the success of the author’s last book, An Illustrated Life. Travel and sketchcrawling are the most popular subjects for journal keeping.

Creative Freedom

52 Art Ideas, Projects and Exercises to Overcome Your Creativity Block

By Maggie Price
9781440320989
£17.99, paperback
North Light

Break through with exercises, step-by-step demos, ideas and techniques for popular media—including oil, watercolor, acrylic and pastel. Includes lot of ideas, such as ten-minute exercises; using colours you never use; painting with a limited palette; painting from imagination; painting a different subject; using the other hand; analyzing your normal procedures and reversing them;  and more.

Crafty Birds

Bird Art and Crafts for Mixed Media Artists

By Various Authors
Edited by Kristy Conlin
9781440327049
£19.99, paperback
North Light

Birds have enchanted and captivated crafters for years, and the trend doesn’t seem to be slowing down; many of our current mixed-media, jewellery and other craft authors continue to include birds as central motifs or themes within their work. As a symbol, the bird speaks to the creative souls that makes up our audience. Birds represent freedom, taking flight, flocking together, the nesting instinct, and the tendency to collect and save? All themes that appeal to crafters. Readers will create wall art, book covers, pendants and more, all of which will showcase the bird theme in wildly different ways.

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Christmas 2012 saw shoppers shun ‘me too’ High Street shops in favour of unique, boutique and often personalised gifts and products. This trend continues to grow in 2013 and is creating opportunity for entrepreneurial crafters wanting to earn a second (or often first) income from home.

Enter Stitch Craft Create Business, from F&W Media International. Stitch Craft Create Business has launched a series of online education courses for aspiring craft entrepreneurs. Courses are taken from home with all course material provided through the web. Students take the course at their own pace over a six-week period and each course has a tutor who provides support, interaction and assessment through the web, email and social media.

The first six-week Stitch Craft Create Business course, Social Media Marketing for your Creative Business, is already completed. The second, From Passion to Profit: Start your business in six weeks or less, is now well underway. With more courses being added for the rest of 2013, the response has been huge.

Handmade jewellery designer Jo Bignold who runs LucyLou Designs was one of the first students to take a Stitch Craft Create Business course, enrolling on Social Media Marketing under the direction of tutor Hilary Pullen. “I never really used Twitter for my business before this course, but have found it a brilliant way to make contact with people I wouldn’t get near otherwise! I have already had some interest in my work from ITV as a result of following Hilary’s advice on using Twitter – something I would have never dreamed was possible before. The instructor help and feedback, plus the clear and helpful course lessons and reading materials were fantastic.”

Stitch Craft Create Business Manager Ame Verso commissions new courses, oversees tutors and manages student enrolment. “We’ve been overwhelmed by the positive response. The ability to learn business skills that are specific to craft, and to do so online from home, is allowing people to get training they need in a way they can manage around other commitments.”

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• Be free to start straight away
• Be an experienced Mac worker with a good working knowledge of CS5
• Know your way around PDFs would also be helpful

Full training will be provided.

To apply for this position please contact Clare Medland, HR Business Partner, on 01626 323 289 or email on clare.medland@fwmedia.com

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Principle Accountabilities

• Provide administrative and reporting support to the Head of UK Sales.
• Support the Sales Manager and Sales Executive in managing all operational aspects of UK Accounts.
• Provide operational support to the Craft/Special account customer base and provide general administrative support to the UK Sales Department.
• Research and prospect new business initiatives.
• Maintain regular contact with designated House accounts.
• Create digital presentations for use by the Sales Team.
• Maintain records and reports on sales and returns.
• Analyse and benchmark sales activity and prepare historical performance data.

 The ideal candidate will be an experienced administrator having worked within a Sales and/or marketing environment.  

You will need to be a team player and have strong organisational skills and be able to confidently multi task various projects.  Excellent IT, communication and customer service skills are essential.  

 To apply for this position please send your CV with a covering letter explaining why you feel this job would be ideal for you to: clare.medland@fwmedia.com

The post Our UK Sales team is looking for a Senior Sales Administrator appeared first on F&W Media International Ltd..

Memories of Britain’s Lost Railways

By Julian Holland
9781446302675
£18.99, paperback
David & Charles

March 2013 is the 50th Anniversary of the notorious Beeching Report, the results of which closed 4,065 miles of railway in the UK. This illustrated volume will examine the economic as well as the very human and personal impact of these closures. Uniquely, the author has tried to include every railway line that was closed as a result of the ‘Beeching Report’, and more.

A unique memorial to all that was lost following the publication of the ‘Beeching Report’ on 27 March 1963.  Across the land railways were ripped up and communities were broken apart. Vast regions of England,  Scotland and Wales were left without a railway link to the outside world.

Skilled railwaymen, who for generations had loyally given their all to the ‘company’ were tossed aside for the sake of a politically motivated love affair with road transport. With images of protests, last trains and the subsequent dereliction, personal anecdotes and stories and the maps used by Dr Beeching to explain his plans, Julian Holland presents a vivid picture of this dramatic and drastic shake-up of Britain’s railways. Dr Beeching’s Axe 50 Years on will transport you back to the 1950s and 60s, reminding you not just of the trains but of personal accounts, journey logs, timetables and photographs.

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Knit Your Heart Out Over

30 ways to knit a heart for someone special

By Bente Presterud Rovik
9781446303214
£15,99, paperback with flaps
David & Charles

Features over 30 knitted designs, with something for everyone! Start by mastering the basic heart pattern in three different sizes. Then learn to embellish and adapt it to create a range of gifts, toys and home accessories, including cushions, hanging decorations, potholders, hairbands and brooches. The projects are split into 5 chapters with distinct styles or themes, varying from classic chic to fun and colourful.

Sand, Sea and Cross Stitch

Over 50 stylish cross stitch patterns

By Anna Field
9781446303221
£14.99, paperback with flaps
David & Charles

Features over 50 cross stitch patterns, accompanied by practical full-colour charts. Projects vary from classic samplers, pictures and alphabet designs to bags, cushions, hanging signs, pencil cases and notebook covers. Includes popular seaside motifs, such as flags, boats, beach huts, lighthouses, shells and fish. Many of the projects also feature fun phrases and alphabets.

Tilda’s Fairy Tale Wonderland

Over 25 beautiful sewing and papercraft projects

By Tone Finnanger
9781446303313
£15.99, paperback with flaps
David & Charles

A beautiful collection of brand new Tilda projects, featuring seasonal designs in Tone Finnanger’s quirky style. Each chapter is themed on a classic children’s story, such as Pinocchio, Bambi, The Nutcracker and The Princess and the Pea. Projects include new doll designs (ballerinas, princesses, soldiers and various animals), as well as gifts and decorations using the latest range of Tilda fabrics and products.

Tone Finnanger is a talented designer and author of more than 10 craft books. Her recent books include Tilda’s Studio, Tilda’s Winter Ideas and Tilda’s Spring Ideas.
Tone formed the Tilda brand in 1999, which is now well-known for its cute, whimsical characters in the form of animals and dolls. The brand has also developed a range of craft products for sewing and papercraft including Tilda fabrics, embellishments and papers.

Sew Knits with Confidence

By Nancy Zieman
9781440230332
£16.99, paperback
Krause Publications

Nancy Zieman has taught thousands of people how to sew, so no one’s better to teach readers to tackle the tricky topic of sewing with knits. Seventeen lessons, including dozens of tips and techniques for identifying and sewing knits, will help readers move their sewing successfully to the next level. And five great projects will help readers practice the techniques they’ve learned.

Painting Classic Portraits

Step by Step Great Faces

By Luana Luconi Winner
9781440321108
£19.99, hardback
North Light

Detailed charts for skin tones and hair colours provide proven colour mixing information for true-to-life portraits that capture physical
characteristics, personality and the unique expression of each subject. And up-to-date tips on digital reference photos give even beginning artists the confidence to try portraiture. With a simple, clear approach to correct facial shapes and proportions lays the foundation for success
Capturing a true likeness of a living person can be tricky, and mistakes are often clearly evident in portraits painted by unskilled artists, but this book removes the fear factor associated with painting people and explains how to paint great faces the easy way every time.

Draw and Paint 50 Animals

Dogs, cats, birds, horses, rabbits and more

By Jeanne Filler Scott
9781440321115
£17.99, paperback
North Light

Teaches readers a beautiful realistic drawing and painting styles using a variety of media and broad focus. The easy methods work for a wide age range of skill levels. And the book includes a large number of projects which provides something for everyone.

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The move follows the acquisition of Interweave Press, by F+W Media Inc. in July 2012 which united two of the world’s largest publishers of niche content for specific communities. Interweave will sit alongside other F+W Media imprints Krause, North Light, Adams Media and David & Charles in being distributed by F&W Media International.

All UK, English language export and foreign language rights and co-edition business will be handled by the F&W Media International team.

Interweave, best known for its craft books and magazines, has a backlist of 350 craft books, publishes 15 consumer art and craft magazines and more than 30 special newsstand publications. In addition, the company operates 33 websites and 10 online communities, sells through 10 of its own e-commerce stores and conducts consumer events and video workshops. It also produces three American craft television programmes.

“We’re absolutely thrilled to be adding the Interweave books to our distribution mix and they are a fantastic complement to our existing craft business. The list is one of the highest quality and we look forward to building on previous successes as we take on this opportunity in 2013. We’re equally excited by the opportunities Interweave brings to our direct-to-consumer businesses as well as the potential to develop the magazines further in the UK,” said F&W Media International Managing Director James Woollam.

Interweave will launch with F&W Media International Ltd from 1st February. Orders can be placed through Grantham Book Services on 01476 541080 or orders@gbs-tbs.co.uk. Sales and distribution contacts can be found at fwmedia.co.uk/interweave

Follow-up media enquiries to Annie Adams: annie.adams@fwmedia.com / +44 1626 323 254

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New Craft and Creative Arts Titles For January 2013

Stitch New York

20 Kooky ways to knit the city and more

By Lauren O’Farrell

9781446301883

£14.99, paperback

David & Charles

Written by the founder and leader of Stitch London, a stitching community with a huge online presence and builds on the success of recent title Stitch London, published in September 2011. Lauren O’Farrell has an edgy, gritty, urban-centric style that can appeal to a new knitting consumer as well as a  traditional knitters.

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Simple Knit Series  By Claire Crompton

Simple Knits features  a multitude of  easy projects all at affordable prices. These booklets all contain modern and stylish photography. Created by a bestselling author – The Knitter’s Bible by Claire Crompton who has sold over 74,000 copies

£6.99, paperback
David & Charles

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Quick & Simple Series By Rosalyn Jung and Melissa Armstrong

A great selection of knitting and crochet projects at a lower retail price. Each include a varied selection of patterns from two up-and-coming designers.
£6.99, paperback
Krause Publications

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Stitch Savvy 25 Skill-Building

Projects to take your sewing technique to the next level

By Deborah Moebes

9781440229473

£19.99, hardback

Krause Publications

Deborah Moebes, bestselling author of  Stitch by Stitch, introduces her newest title;  Stitch Savvy. These accessible step-by-step instructions are photographed beautifully to show technique and detail – to improve the user’s technique. The book includes a CD-ROM of templates, patterns and extras and boasts a  lay-flat bindings for ease of use.

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Sew Serendipity Sewing Workbook

Tips, Tricks and Projects for those who love sewing

By Kay Whitt

9781440231988

£16.99, paperback

Krause Publications

Loaded with helpful worksheets and great advice, Kay Whitt’s newest title, Sew Serendipity Sewing Workbook,  is filled with great  seasonal projects to get the sewing juices flowing including handy tips and worksheets to assist in project planning.

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Quilts from the American Homefront

121 Quilt Blocks inspired by letters from World War II

By Rosemary Youngs

9781440231995

£19.99, paperback

Krause Publications

Quilts from the American Homefront is the follow up to Rosemary Youngs’ highly successful Civil War quilt titles. In this newest title, featuring over 121 traditional quilt blocks, Rosemary pieces together a patchwork view of an era using letters, postcards, and photos from the homefront. Each block is scaled at Instructions for incorporating the blocks into queen or king-sized sampler quilt and diagrams of each block (scaled at 100%) for ease of use.

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Doll Fashion Studio

Sew 20 Seasonal Outfits for Your 18-inch Doll

By Joan Hinds

9781440230912

£16.99, paperback

Krause Publications

Includes 20 fully-illustrated doll outfit patterns, plus 8 accessory projects and patterns included.

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DIY Nail Art

Easy step-by-step instructions for 75 creative nail art designs

By Catherine Rodgers

9781440545177

£10.99, paperback

Adams Media

Create fabulous nail art at home through 75 designs with step-by-step instructions and photographs. The author is the creator of the YouTube Channel Totally Cool Nails, which has over 54,620 subscribers.

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Making Metal Jewellery

How to stamp, forge, form and fold metal jewelry designs

By Jen Cushman

9781440322563

£17.99, paperback

North light

An un-intimidating look at the basic jewellery-making techniques that professionals metal jewellery professionals use. Includes 21 attractive projects appropriate for both novice and advanced jewellery makers.

The post January 2013 New Titles | Craft appeared first on F&W Media International Ltd..

 Flexible, collaborative and proactive, you will be confident at project managing a variety of illustrated projects including craft print books, eBooks, bookazines, blogs, videos, websites, webinars and online education courses, bringing them to market on budget and on schedule.

 Working in tandem with the editorial and ecommerce teams, you will ensure all products are of the highest editorial standard and are fully optimized to maximize customer engagement and to support strategic objectives.

 Skills and experience:

•  Online content creation and curation, including SEO copywriting.
• Community marketing through email newsletters, blogs and social media channels.
• Project management – the ability to manage multiple tasks, your own workload and that of freelance staff and to develop systems that improve workflow.
• Strong commercial sense, preferably with direct experience in the Craft market.
• Traditional print editorial, including copyediting, proofreading and briefing.
• Thorough knowledge of Adobe InDesign, preferably CS5.

Applications

CV and covering letter to:     Clare Medland, HR Business Partner:    clare.medland@fwmedia.com

Closing date for applications: 11^th February 2013

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