Christmas 2012 saw shoppers shun ‘me too’ High Street shops in favour of unique, boutique and often personalised gifts and products. This trend continues to grow in 2013 and is creating opportunity for entrepreneurial crafters wanting to earn a second (or often first) income from home.
Enter Stitch Craft Create Business, from F&W Media International. Stitch Craft Create Business has launched a series of online education courses for aspiring craft entrepreneurs. Courses are taken from home with all course material provided through the web. Students take the course at their own pace over a six-week period and each course has a tutor who provides support, interaction and assessment through the web, email and social media.
The first six-week Stitch Craft Create Business course, Social Media Marketing for your Creative Business, is already completed. The second, From Passion to Profit: Start your business in six weeks or less, is now well underway. With more courses being added for the rest of 2013, the response has been huge.
Handmade jewellery designer Jo Bignold who runs LucyLou Designs was one of the first students to take a Stitch Craft Create Business course, enrolling on Social Media Marketing under the direction of tutor Hilary Pullen. “I never really used Twitter for my business before this course, but have found it a brilliant way to make contact with people I wouldn’t get near otherwise! I have already had some interest in my work from ITV as a result of following Hilary’s advice on using Twitter – something I would have never dreamed was possible before. The instructor help and feedback, plus the clear and helpful course lessons and reading materials were fantastic.”
Stitch Craft Create Business Manager Ame Verso commissions new courses, oversees tutors and manages student enrolment. “We’ve been overwhelmed by the positive response. The ability to learn business skills that are specific to craft, and to do so online from home, is allowing people to get training they need in a way they can manage around other commitments.”